Airfoil Group
Additive Manufacturing Authority
An integrated communications program helped EOS educate decision makers, reset perceptions of additive manufacturing, and drive sales-ready engagement.
Learn More Client - EOSThree agencies. One partnership.
Marketing built
for manufacturing.
Airfoil Group, McDougall Communications, and True Digital Communications have joined forces as the Great Lakes Marketing Partnership — senior strategic counsel and full-service execution for industrial companies ready to grow.
Who we are
Built in the Great Lakes.
Built for manufacturers everywhere.
Three established agencies bring proven manufacturing expertise, specialized capabilities, and senior strategic counsel to one partnership — with national and global execution to back it up.
We understand the industries, buyers, and realities that drive manufacturing success, because we've spent our careers working with them.
$25M–$1B
U.S. revenue · sweet spot at $500M
3 → 1
Agencies, one shared bench
What we do
Full-service. Senior-led.
Built around manufacturing.
Unlike generalist agencies, we understand technical products, complex buying cycles, distribution channels, and industrial audiences — from strategy through execution.
01 / Strategy
Strategy
- Growth planning
- Go-to-market navigation
- Research and insights
- Brand development and optimization
02 / Communications
Communications
- Public relations
- Thought leadership
- Stakeholder engagement
- Internal alignment & workforce engagement
- Crisis navigation
03 / Marketing
Marketing
- Demand generation strategy
- Advertising & paid programs
- Tailored GEO / AEO / SEO
- Analytics and reporting
- MarTech consulting
- Multimedia content development
Who we serve
For manufacturers who know
standing still isn't an option.
Industries
Automotive
Building Products
Plastics
Chemicals
Aerospace
Food & Beverage
Medical
Electronics
Industrial
Company profile
B2B manufacturers headquartered or operating in the U.S. & Canada Great Lakes region, selling nationally or globally.
We're most valuable when you're
- Accelerating growth
- Launching a new product
- Entering a new market
- Growing through acquisition
- Repositioning your brand
- Modernizing sales & marketing
Case studies
Manufacturing marketing
case studies.
Nine real-world case studies from the three founding agencies, spanning brand, PR, SEO, paid media, and lead generation programs.
1-3 of 9
McDougall Communications
Recalibrating Perception
McDougall helped Kodak tell its turnaround story to financial audiences and customers, earning business recognition and reshaping digital presence.
Learn More Client - Kodak
True Digital Communications
Premium Brand Expansion
True repositioned Princeton Fine Wood with a refreshed identity, premium sales materials, dealer support, sample experience, and a new website.
Learn More Client - Princeton Fine Wood
Airfoil Group
North American Brand Awareness
Airfoil translated complex IIoT messaging into media-ready stories, positioning relayr experts in priority B2B trade outlets across North America.
Learn More Client - relayr
McDougall Communications
Myopia Access
As CooperVision expanded MiSight 1 day amid rising myopia rates, McDougall supported leadership communications around innovation and access.
Learn More Client - CooperVision
True Digital Communications
Content-to-Lead Funnel
True used media planning, audience targeting, optimization, and analytics to turn OSI's installation guide into qualified lead activity.
Learn More Client - OSI
Airfoil Group
3D Platform Launch
Airfoil developed product messaging and media relations for Physna's Thangs launch, driving traffic, registrations, and investor attention.
Learn More Client - Physna
McDougall Communications
Milestone Communications
McDougall clarified Corvidia's strategy, lead asset, pipeline, and leadership story through financing, clinical, and investor milestones.
Learn More Client - Corvidia Therapeutics
True Digital Communications
Organic Growth
True repaired tracking, implemented True Target SEO, and built high-intent content programs to improve DaVinci Roofscapes' visibility.
Learn More Client - DaVinci RoofscapesCompanies we've worked with
Let's talk
Tell us where
you're headed.
Whether you're launching a product, entering a new market, or simply need more senior strategic bandwidth — we'll route you to the right specialists across the partnership.
Thanks — we've got it.
A member of the Great Lakes Marketing Partnership team will follow up shortly.